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Saturday, April 14, 2007

Google goodness and DoubleClick

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DoubleClick
So, Google, the search and advertising powerhouse, bought DoubleClick, an ad-trafficking and reporting tool. I guess it was something to be expected. It was either Google or Microsoft anyway.

As a user of DoubleClick, I hope that Google's engineers can infuse it with some Web 2.0 goodness. Because the latter's user interface really needs a serious overhaul.

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